Services

Simply put, pricing is one of the most difficult functions to manage. Pricing managers must sometimes play the role of alchemist – combining both art and science – to make decisions under a considerable degree of market uncertainty. Furthermore, pricing decisions require the input of sometimes competing demands from sales, marketing, finance, operations and even senior management, making the development of a cogent and coherent strategy difficult. Not least, pricing is the sole opportunity available to a company to reap the benefits of its activities and investments in serving its customers.

Although pricing managers can learn to overcome their pricing challenges in the competitive trenches of the marketplace, they often rely on trusted and knowledgeable advisors to guide them through difficult pricing decisions. Value Insights consults to senior pricing decision makers by offering the following consulting services: