Services

Price Training & Education

Part of the reason why managers find pricing to be so challenging, is because of the lack of training opportunities in which they can practice applying the skills required to be effective decision-makers. Sadly, many organizations expose their profits to risky pricing activities and last minute, “Trial by Fire” decision-making by not adequately educating their pricing personnel.

Value Insights specializes in raising an organization’s pricing acumen from a point of uncertainty to a position of power through a range of customized, highly interactive pricing seminars and courses.

In-House Seminars and Courses
We customize half-day, one-day and two-day seminars and courses that are designed to best meet the educational requirements of your key pricing decision-makers. Our seminars and courses blend highly practical information, realistic case studies, skill-building activities and decision-making frameworks to empower your personnel to make more profitable decisions immediately following the session. Since pricing is such a multi-disciplinary function, our seminar and course content is suitable, not only to pricing personnel, but also to marketing, sales, finance and senior level decision-makers who impact the pricing decision.

Based on your organization’s training goals, our seminars and courses can include any of the following topics:

• Fundamentals of Value-Based Pricing Strategy
• Defending Value while Growing Profit
• Anticipating and Influencing your Competitor’s Pricing Strategy
• Understanding Relevant Costing for Pricing Decisions
• Enhancing your Customer’s Value Proposition
• Segmenting your most Profitable Customers
• Winning More Profitable Bids
• Minimizing the Damage of Price Wars
• Managing Conflict in Trade Channel Pricing

Conferences and Keynotes
Our consultants are also regular speakers at industry conferences on numerous pricing topics and issues. For more information on our seminars and courses or to find out where our consultants will be speaking in the near future.

Please contact Oren Levy at olevy@value-insights.com.